The Pod Challenged the Limits
Another year, another successful dealer conference for Kubota Tractor Australia. Following the release of their most powerful tractor range ever, the behemoth M7 series, in 2015, it was difficult to imagine just how this years event could surpass the sheer excitement and anticipation that was generated last time around. And yet, with a fantastic collaborative effort, it is safe to say that Kubota’s 2016 Challenge The Limits Dealer Conference, at the very least, matched its predecessor.
And whilst the new products undoubtedly speak for themselves, The Pod’s team of talented and creative directors, videographers, graphic designers, writers, photographers and staging crew worked tirelessly to ensure an unforgettable audiovisual experience.
The exhibition space of more than 4500 square metres was adorned with all manner of Kubota products and displays, a sea of orange for the dealers to explore between the raft of presentations. Totalling nearly five hours and more than 600 Keynote slides, each presentation was produced and designed entirely by The Pod.
Working alongside Kubota’s sales and marketing team, The Pod produced an array of ephemeral videos and motion graphics developed specifically for the event. These featured throughout the presentations, as well as across multiple screens stationed amidst the exhibition floor. Extensive script production, staging coordination and direction also meant the large-scale, dynamic sound and lights programme was simply spectacular.