To Infiniti & Beyond
Last week, The Pod produced and installed a number of interactive displays for the Infiniti Marquee at the Melbourne Formula 1 Grand Prix. Working alongside Noisy Beast, the interactive exhibitions showcased the Infiniti Q50 Hybrid car and the Red Bull-Infiniti IRB11 F1 Racing car.
Providing in-depth understanding of the mechanics and components of each vehicle, the displays consisted of an electronic membrane attached to a glass panel, which was configured to respond to the gestures of users. A projection of each vehicle appeared on the panels, allowing the user to select any component of the car and learn more about it’s function.
The display was free and open to the crowds for all three days of the Melbourne Formula 1 Grand Prix.