Kubota Tractors Dealer Conferences
Since 2007, The Pod has enjoyed a close working relationship with Kubota Tractors Australia. From product videos to their annual Dealership Conference, The Pod has been responsible for a vast array of audiovisual content for the company throughout this association. Scriptwriting, post/pre video production and graphic design form the large part of what The Pod does for KTA, but this is only half the story.
The Pod really enjoys working alongside the team at Kubota, with the culmination of it all being the KTA annual Dealership Conference. These conferences showcase all of the developments and changes KTA have made to their vehicle and product range throughout each year.
Another year, another successful dealer conference for Kubota Tractor Australia. The Pod’s team of talented and creative directors, videographers, graphic designers, writers, photographers and staging crew worked tirelessly to ensure another unforgettable audiovisual experience for Kubota’s dealer group.
The exhibition space of more than 4500 square metres was adorned with all manner of Kubota products and displays, a sea of orange for the dealers to explore between the raft of presentations and new products.
In late October, 2015, Kubota Australia held their annual Dealer Conference at the Melbourne Showgrounds. Showcasing everything the tractor giant has to offer, the event is a three day experience for tractor dealers from all over Australia. The Pod was responsible for orchestrating the conferences major branding exercise; the Dealer Show and product launch, as well as a raft of multimedia used throughout the conference.
The two hour Dealer Show involved ultra widescreen projection (36m x 4m), sound and lights control and dynamic stage management.The large scale production of the show’s audiovisual content involved everything from scripting through to keynote presentation production and design. The Pod filmed and produced a wide array of product videos and branding for the event, based on the consistent style and theme devised by our writing team; Kubota 2015: A New Era.
Throughout 2014, The Pod worked tirelessly on Kubota’s latest product launch and dealership conference, producing the complete 120-minute presentation from scratch. Working with Austage staging company, we conceptualised and designed the entire show. Filming, pre and post production, 3D animation and graphic design are the bones of it all. The presentation itself couples these elements with a sound and light show, all controlled via presentation software.